The leaders of the Union of Young Communists (UJC) and the local media of Matanzas held a meeting today to analyze communication strategies aimed at the new generations, in honor of the 55th anniversary of the organization.
With this campaign it is planned to reposition the UJC as a means of effective participation to perfect the socialist system.
«We work in the efficient use of information technologies, communications and other non-traditional media. Soon will be enabled in the municipal and provincial UJC Internet accounts so that these leaders have access to social networks, «said Roxana Arean Matos, a journalist at the national UJC.
The media have an important role in training young people, exploiting them to the fullest to meet their cultural and ideological consumption needs is a challenge that assumes this political structure.
Similar exchanges took place in the pre-university José Luis Dubrocq and in the fuel trading company of Matanzas, centers with high youth potential in the territory.
Karla Alonso, Journalism student
Original text byon Feb 11th, 2017