Gloria Machado León 22 marzo, 2017
The management of the Young Computer and Electronics Club and the Cuban Information Technology Union in Matanzas urge the economic organizations and cultural institutions of the territory to collaborate with the cultural project Mi Mochila. Conceived as a digital product Mi Mochila also integrates information about the current situation of each region: “The initiative, with national reach and free acquisition, becomes an opportunity for drug companies to promote their products and services. The folder My land contains files on the main attractions of the country and includes data of interest such as memories, experiences, projects and business achievements, “said Tania Tenrerro Cañete, deputy director of institutional communication of the Joven Club of Computing and Electronics in the province. “My backpack began in 2014 and in 2017 its image and content were transformed, in salute to the 30th anniversary of the aforementioned technological facilities and as a strategy to increase its attractiveness. Its aim is to promote universal art and literature as a form of entertainment. “Although it intends to counteract the well-known weekly package, this collection is not a package, but an authentic cultural project that brings together audiovisuals from national and foreign invoices. It consists of 13 folders (Table 1) with a wide variety of materials. “ The compilation is distributed weekly to the Young Club of the province and the users can also obtain it through the electronic address: mimochila.cubava.cu. “A multidisciplinary group composed of the Cuban Institute of Radio and Television (ICRT), the Ministries of Culture and Education and the National Institute of Sports, Physical Education and Recreation (INDER) select the contents.” The entities interested in contributing information can deposit it in the nearest Youth Club by means of a storage device.
Original text by Sheila Ibáñez Yanes on March 22nd, 2017