Varadero ends in 2018 with an economic potential that demands the efficient use of the resources available, among which stands out the high level of preparation and professionalism of its leaders and workers.
The sector constitutes one of the main sources of income of the national economy and as the owner of the branch, Manuel Marrero, pointed out on several occasions, the product is distinguished by its natural and cultural values, as well as its safety. Hence, it is necessary to take advantage of these virtues, with emphasis on the quality of the service, in whose favor Matanzas is incorporated as a destination and part of the corridor that reaches Cárdenas.
By 2019 the efforts will be to size this line to take its place as an inciter of the economy in various branches, which will benefit the savings of imports that in turn leads to lower costs, so relevant to achieve true business efficiency.
This would respond to the request of President Miguel Diaz-Canel, who said that greater support is needed by the national industry in a way that is articulated with the powerful demand of the tourism industry.
Varadero is growing before the new challenges and for happy closing of the year the historic hotel of the Hicacos Peninsula: the International, will be opened with a different image to the one of its original conception, of the hand of the well-known Spanish hotel chain Meliá Internacional and with a five-star plus luxury category, only comparable in Cuba with the Manzana Kempisky hotel and the recently opened Iberostar Grand Packard.