The growing demand in recent years has tended , in the largest resort area of Cuba , to the hotels of higher category and comfort , despite the high prices. The Iberostar Varadero is found as one of its best exponents -ranked number one in the list of those who bring in more foreign exchange upmarket resort .
Economic files recorded at 2013 as record year in revenue, a figure close to 29 million , two percent of surpassing the plan , accompanied digits less use of electricity and gas carriers essential operations centers large consumption .
High occupancy rates , arrivals and repetition characteristic of the installation established in December 2004 , show fidelity in quality – price ratio , two essential attributes in satisfying customer expectations .
The worth of what was done by the managed between Iberostar and Cubanacan chains has a special significance in an environment where entities of this type abound and other non-hotel of high quality standards , also typified by the substantial visitors every season hotel was decided to return because optimal stay.
In a less busy time of the lobby bar, the clerk Marylín Mustard Reynaldo qualify advantageous to belong to the Iberostar, very aware of maintaining the same level of quality anywhere in the world where international .
“It is very easy to adapt to your working style , there is a certain line and everything should be done that way. In my case , I put my effort because every drink or cocktail to be exactly equal to another , even though tens prepare for a day . The goal is one : that if you liked , repeat and if repeated, notice the same flavor .
“I must be ready to supply any information requested and if not know, manage it. Chain managers require for constant improvement. All we link to training, I , for example, I studied the Bachelor of Tourism and although time is scarce, nobody wants to stay behind because professionalism means earnings guest .
“Workers do not bring tourists but we are responsible for them back. I always say that I am appalled poorly done , and the good, well served , moors . No matter the function to be performed within the scope of services, customers are looking to the side not to distinguish them above others or who pays more , but to serve them better . “
At one end of the lobby- bar, Jorge Luis Perez looks up to support consistent with Marylín . “Respect for the elemental fact is whether to provide , promote and protect the quality issue. That alone sets us apart from facilities inside and outside the country with the same or similar deals than ours.
” Can not one of tired doing things right , because if during an emerged victorious with 99 people and only one blew it , then soon it was worth the effort . We must strive for perfection and that means not fail anyone.
” Consider in perspective customers , resulting in an intelligent way. We have tourists come back year after year and that’s a good example of when you strives , usually evidenced people coming back. This allows a clear identification of taste.
“Sometimes , when we approach the bar, we know what to ask , we anticipate prepare it , and they appreciate it , they love to be remembered . And not seek adulation or tip the cost may be, as some think . The prestige personalized service , and makes it exquisite. Here not waive this variant of care and results speak for themselves. “
The Iberostar Varadero Hotel is one of the preferences in Cuba , according to criteria reported by tripavisor , the world ‘s largest travel and Holiday Check Rutar Basic, sites responsible for unconformities and reflect satisfaction of travelers of the universe.
” We regularly get lots of information about our performance and in that search classified these sites monitored to refine or rectify one hand the negative on the other ,” says Betancourt Ibia Asen , the deputy director general .
“There is no quality, no collective responsibility. Both senior managers , heads of departments, and foreign advisors we demand strict compliance manuals, service standards in any area . Success lies in the rigorous monitoring to the satisfaction of tourists. “
With a capacity of 386 rooms and about 400 workers, the Iberostar receives most of its visitors from Canada, also the main source market of the island, but also staying in the same order, English, German and Russian a market that is seizing land varaderenses spaces .
Nestled hotel Sandals Royal Hicacos and Paradisus , Iberostar protrudes above its neighbors by having many of its structures covered with guano, a hat who sings very well with ” our sense of Cuban identity ,” says the young Marylín . ” The best tip here is divided : the heart to conquer people , to always come back. “
Original text by Juanita Perdomo Larezada on May 2nd, 2014
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