Gaviota Destinations 2026 Tourism Exchange to be held in Varadero.
Cuba’s main beach resort will host the Gaviota Destinations 2026 Tourism Exchange, an event that will take place from September 13th to 17 on Cuba’s most famous beach, where tradition, modernity, and nature intertwine to show the world the infinite potential of our beautiful island.
Cuba’s main beach resort will host the 2026 Gaviota Destinations Tourism Exchange, an event that will take place from September 13th to 17 on Cuba’s most famous beach, where tradition, modernity, and nature intertwine to show the world the infinite potential of our beautiful island.
This was stated by Carlos M. Latuff, president of the Gaviota Tourism Group, on the closing night of the seventh edition, held in Cayo Santa María, according to Travel Trade Caribbean.
The closing ceremony of Destinos Gaviota 2025 concluded with a thank you to those who made it possible with their work, to those who believe in Cuba, trust in Gaviota, and are part of its history of rebirth. Like Santa María, Cuba is always reborn, always flourishing, always opening its arms to welcome those who choose us, Latuff emphasized.
In this way, Cuba’s number one sun and beach destination will have the honor of celebrating the two largest events in the leisure industry in the same year. Varadero will host the International Tourism Fair in early May and a few months later will host Destinos Gaviotas.
As Luis Martínez de Armas, delegate of the Ministry of Tourism in the province of Matanzas, stated, it will be an opportunity to showcase not only beaches, but also the innovation born from our hotel tradition, the commitment to a tourist destination that reinvents itself, and the magic of an authentic destination.
With its 22 kilometers of beaches, crystal-clear waters, and a rich history and indigenous culture, Varadero is the most popular and internationally renowned leisure destination in the Greater Antilles. It is also distinguished by the Ambrosio, Calero, Saturno, Abono, Florencio, and Santa Catalina caves, the latter of which, he said, boasts unique stone mushrooms.
This main Cuban beach resort was founded on December 5, 1887, and began its tourism boom in 1990. Today, it houses 57 hotels and 23,106 rooms, receiving approximately 39 percent of the international tourists who visit the country.
Varadero’s impressive growth stems from the Cuban state’s desire to prioritize tourism in its development model and responds to a Territorial and Urban Planning Plan until 2030, which endorses the sustainability of development to ensure tourism for all generations.
Written by Eva Luna Acosta Armiñán.
