Promotion, the backbone of the publishing process.

«I always thought that Paradise would be some kind of library»….
Jorge Luis Borges

Promotion represents an essential pillar in the development of literature, since it opens up opportunities for literary proposals to be better known and for each reader to choose what is more in line with his or her interests and preferences.

Within the culture of Matanzas, literature assumes a leading role, not only because of the vast history associated with this manifestation that exists in the territory, but also because of the strong movement of writers and institutions that develops here.

Part of the potential related to making known the best of literature, specifically in the city, is safeguarded in its publishing houses. Vigía, Matanzas and Aldabón maintain a systematic and demanding work that places them at the forefront in the country.

 The same is true of libraries and bookstores, where so much knowledge is stored! We, fervent lovers of literature, believe that bookstores need a deeper look, based on the experiences of each site.

Bookstores are ideal places for the encounter with literature in its most varied genres, styles, authors and preferences. Their functions transcend the mere sale of books and publications, as they are established as important cultural centers and places of exchange on different issues, especially those related to art.

Surely, when crossing the threshold of a bookstore, more than one of us has fallen in love with a work that ended up in our personal library. There is no doubt, then, of the importance of these establishments for culture.

If an author wants to sell books, bookstores are a great ally, not only because they are positioned as the most important point of sale in the publishing industry, but also because they are a cultural space that hosts presentations, joint readings and many other literary events.

The bookstore is much more than a store where books are sold. Entering one of these places is like embarking on a journey to any era, where you will find only treasures and learning.

For the bookstore to be complete and effective, it is necessary to maintain a permanent attitude of openness and attention to potential customers and make them feel comfortable in it.

This objective will be achieved if there is a welcoming space, a clear and friendly organization, personalized attention, and quick and efficient responses. In these aspects, Matanzas bookstores are at the forefront.

In recent years, the fate of bookstores in the world has been accompanied by doomsday predictions of their imminent disappearance. The proliferation of digital texts is undeniable, however, the praise of bookstores leads to their indispensable existence.

Cultivating a relationship with one of them, collecting visits, remembering the place where you bought a title make the bookstore irreplaceable for regular visitors.

It is also a place around which all sorts of mythologies are forged: the bookseller who knows one by one the volumes he has on his shelves; the wise bookseller to whom no algorithm can ever match, the bookstore that keeps the book we were not looking for but that seemed to be destined for us.

When talking about bookstores, it is difficult not to fall into praise. For regular and enthusiastic readers, it will always be a special place.

Written by Jessica Mesa.