Towards the radio we want.

The year 2023 put to the test the capacity and talent of Matanzas radio broadcasters to assume new ways of doing, informing, orienting and entertaining the people.

Precisely, what kind of radio do we want and what do our audiences expect, were some of the questions that were answered during the annual balance of Radio 26 in Matanzas, the only plant purchased by the 26th of July Movement and which will celebrate its 64th anniversary tomorrow.

With more than 8,500 hours of transmission during 2023, the follow-up of the quality and quantity of the musical broadcasting, the informative public service and the management of a programming of preference for the audiences represented topics for reflection and debate.

During the year, a positive response was observed in terms of the quality and presence of the content generation system in the provincial network’s news programs.

In the search for satisfying the informative, educational and entertainment needs of the population, topics such as the situation of food prices and marketing were addressed, highlighting the social facilitation program Frecuencia Abierta and the opinion and debate program Para Tener en Cuenta.

We worked strategically on issues related to the attention and follow-up of services to the population, among them, water supply, distribution and sale of the basic food basket, problems of electricity generation and saving, procedures, inflation and we tried, as far as possible, to attend to suggestions, complaints and opinions as an expression of citizen participation.

In 2023, the editorial policy prioritized the treatment of the updating of the economic and social model, government management, the 330th anniversary of the city of Matanzas, as well as the development of science, technology and innovation.

Likewise, the reality of the protagonists was reflected through podcasts such as Vidas, Matanceridades, Reencuentros and Puertas Adentro.
With regard to heritage, the policies of access to and protection of the archives that are preserved are maintained, as they are a direct source that enriches the programming with important staged, cultural, educational and orientation productions.

Also during the balance the work of the creators who won prizes in the National Radio Festival, the Meeting of Young Radio Broadcasters La Vuelta Abajo, the Antonio Lloga in Memoriam National Youth Radio Workshop and Contest, the Santamareare Prize and the 26th of July Contest was highlighted.

By 2024, the company plans to improve its artistic, journalistic and programming support staff, apply the results of research to the programming grid, achieve multimedia and greater citizen participation.

Written by Yunielys Moliner Isasi.