Quality is Blau Varadero’s calling card.

The annual meeting of the Cubanacán trade association has just recognized the Blau Varadero hotel in the best commercial management category, a fair distinction for a place that has made quality its letter of introduction.

The annual meeting of the Cubanacan trade association has just recognized the Blau Varadero Hotel in the best commercial management category, a fair distinction for a place where quality has become its calling card.

And there is no better way to market a tourist product than providing quality services, Deputy General Manager Laura Tandrón once told me.

In this place they know the value of captivating vacationers, of shortening the distance between what is sold by travel agencies and what is actually found, and surpassing it, because a satisfied client should be the end of every marketing process, I wrote on one occasion.

For Laura, the dedication, professionalism, discipline and commitment of the employees achieve the results. I always say, they are the fundamental strength.

Inaugurated on October 23rd, 2005, the 19-year-old Blau Varadero is as young as its age, thanks to investments and timely maintenance that keep it that way.

Photo: Laura shows the Diploma. At her side the head of the Ministry of Tourism and the president of Cubanacaán. Taken from Laura Tandrón’s profile.

Written by Eva Luna Acosta Armiñán.