First National Country Brand Workshop Held.

Those present learned that as of November 22nd, 2025, 36 authorizations have been issued for its use on Cuban products sold in the international market.

In order to consolidate and refine the use and management of the country brand, several communication specialists from Matanzas participated in the First National Country Brand Workshop, held via videoconference.

The meeting, which took place in the conference room of the Cimex Branch Management in Varadero, provided an opportunity to share experiences and best practices in the use of this brand.

The workshop featured a keynote address by Humberto Fabián, president of the Country Brand Council, who delved into aspects related to its institutional use.

Participants learned that, as of November 22nd, 2025, 36 authorizations have been issued for its use on Cuban products sold in the international market.

During the conference, positive examples of organizations adopting the country brand were presented, such as the Cuba Ron S.A. Corporation, the Center for Genetic Engineering and Biotechnology, and the Ministry of Tourism.

For these organizations, it represents a prestigious national endorsement.

Written by Arnaldo Mirabal.