Varadero strengthens its position as a MICE destination.
The holding of events of various topics in Cuba’s main beach resort particularly this year enhances its excellent conditions to consolidate its position as an authentic destination for Congresses, Events, Conventions and Incentives (MICE).
The growth of this tourist modality is not a coincidence. It is part of a clear strategy of the Ministry of Tourism in the province of Matanzas to diversify the leisure product in a place that is no longer exclusive to sun and beach.
Right now, the Varadero Josone Rumba, Jazz and Son Festival is taking place in the famous enclave, the best musical proposal of recent times, which in its third edition shows the artistic quality of a country that has plenty of those genres.
This encounter of sonorities will be followed in September by the Aguas Abiertas Gran Retto de Mexico, scheduled for September 16th and 17th, a competition that will undoubtedly become a great attraction to increase the flow of vacationers from that market to the famous Playa Azul.
Just a few days later, the Plaza America Convention Center will host the 13th Varadero Gourmet 2023 International Festival, which from September 20th to 23rd will bring together businessmen and professionals from the gastronomy and enology sectors.
As the venue of another major tournament like the cocktail-making one held last winter, this time the resort will have the honor of bringing together professionals and amateurs of the lens in the World Underwater Photography Championship, to be held from October 9th to 14th.
A milestone this year was the Cocal 2023 Congress, organized by the Confederation of Latin American Congress Organizers, which took place from July 3rd to 6th in the halls of the Meliá Internacional Varadero Hotel and the Plaza América Convention Center.
The great demand generated by the various golf tournaments, which every year attract a large number of golfers to Varadero, especially from Canada, Cuba’s leading tourist destination, should not go unmentioned.
For Iralis Delgado, commercial specialist of the Ministry of Tourism (MINTUR), the MICE activity is an excellent opportunity for the full recovery of tourism, by producing a high movement of people, generating a very high economic impact, with higher average spending per tourist than in the case of leisure tourism, according to reports from the International Congress and Convention Association (ICCA).
He praised the excellent services of the Meliá Internacional Varadero, which is increasingly in demand also by organizations and companies from the Greater Antilles, seduced by its high-performance rooms and areas where there has already been a judo tournament.
Written by Eva Luna Acosta Armiñán.
